A teaser trailer is a short trailer used to advertise an upcoming film, television programme, video game or product. In our case, the trailer will be for a film that we decide to produce in whatever genre we feel is appropriate.
The trailer will genereally show around 30-60 seconds of the film, however, sometimes they contain little or actualy no footage of the film they are advertising, for instance a number of shots can be created just for the purpose of the trailer and aren't actually featured in the film.
They are usually released well in advance before the film comes out either at the cinema or theatre, this is so it can generate a 'buzz' for the target audience.
Teasers are also commonly used in advertising. The so-called teaser ad or teaser campaign typically consists of a series of small, cryptic, challenging advertisements which anticipate a large, full-blown campaign for a product launch or otherwise important event.
Tester trailers are usually only made for big-budget and popularly themed movies. Their purpose is less to tell the audience about a movie's content than simply to let them know that the movie is coming up in the near future, and to add to the hype of the upcoming release. Teaser trailers are often made while the film is still in production or being edited and as a result they may feature scenes or alternate versions of scenes that are not in the finished film. Other ones (notably Pixar films) have scenes made for use in the trailer only. Teaser trailers today are increasingly focused on internet downloading and the convention circuit.
The trailer will genereally show around 30-60 seconds of the film, however, sometimes they contain little or actualy no footage of the film they are advertising, for instance a number of shots can be created just for the purpose of the trailer and aren't actually featured in the film.
They are usually released well in advance before the film comes out either at the cinema or theatre, this is so it can generate a 'buzz' for the target audience.
Teasers are also commonly used in advertising. The so-called teaser ad or teaser campaign typically consists of a series of small, cryptic, challenging advertisements which anticipate a large, full-blown campaign for a product launch or otherwise important event.
Tester trailers are usually only made for big-budget and popularly themed movies. Their purpose is less to tell the audience about a movie's content than simply to let them know that the movie is coming up in the near future, and to add to the hype of the upcoming release. Teaser trailers are often made while the film is still in production or being edited and as a result they may feature scenes or alternate versions of scenes that are not in the finished film. Other ones (notably Pixar films) have scenes made for use in the trailer only. Teaser trailers today are increasingly focused on internet downloading and the convention circuit.
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