This music video is of the American Rock band Paramore. 'Brick by Boring Brick' was the second single released from their third album, with a recurring butterfly symbol that is shown on the album cover, poster and also in this video, a reason why i chose to analyse Paramore due to the synergy of their music and promotional products. The video begins in an autumn, almost fairytale landscape in which the overhead shot then slowly moves in, focusing on a young girl. There is an apparent theme to the colours which are dominant in this video as they are in correlation with the poster and album cover, portraying the synergy. The lead singer wears white which coincides with the idea of innocence referencing back to the butterfly which is usually has the connotations of purity and new life. The essence of the band comes through when the video shows one of the band members digging a grave, reinforcing their rock/punk genre.
The young blonde girl who is carrying a doll looks to be a younger representation of the lead singer who also has blonde hair singing off a swing-something which is again seen as childlike showing innocence. Through these shots there are autumn leaves falling. A meduim/close up shot of the butterfly wings on the young girl reminds the audience of the images on the album.
There is the juxtapostion of life and death throughout the video due to the birth of the butterflies and then the dark and sinister digging of a grave, portraying the cycle of life perhaps, relating to the lyrics 'go get the shovel, and we'll dig a deep hole, to bury the castle, bury the castle'.
Low angled shots of a magical world coincide with the fairytale theme that exists in their new albums's merchandise, with elements such as a knight in shining armour and red animated mushrooms. Various special effects have been used to create bright moving lights aswell as cartoon creatures, something which we would have to think about using if we wanted to create a music video for a band of our choice.
It is apparent that the lyrics very much match the images giving more of an understanding to the song and a reason behind the words, a process again we would have to think about. Mid way through the video is a mirror with a detailed frame which links back to the back of the CD cover which shows the different niche frames. The mood of the video changes when effects of thunder and lightning are shown, reinforcing Paramore's genre of music, in effect gaining more a male audience than the previously effeminate scenes of the video. When the girl takes off her wings i think this cleverly connotes the loss of innocence, as throughout there is this subliminal message which has been conveyed very well.
The video ends with the young girl falling down the hole that has been dug, much like that of Alice in Wonderland, however it looks as if the girl is deceased as her doll is thrown into the grave with her and the mud is then thrown back in, connoting that of death, in contrast with the way the video started it ends with a very sinister message.
This is the album cover for Paramore's album 'Brand New Eyes'. It is apparent that the synergy of the symbolic butterfly links the band's promotional merchandise and the video together quite cleverly. Although the use of the butterfly could be considered to be effeminate, the neutral background colour and bold orange contrasted with black don't deter the male audience. The typography 'Brand new Eyes' is in italics which later links to the more elaborate art detail on their poster as it gives a higher quality of aesthetics. The butterfly wings are divided with one slightly placed over the vertical black line and it is believed that the 'Brick by Boring Brick' single lyrics of 'The angles were all wrong / Now she's ripping wings off of butterflies' were inspired by the image of the butterfly. The back of the CD case shows what looks to be varying pictures frames, or mirrors, adding to the niche effect of the images. I think this album packaging works as it is quite simple in terms of the colours used and the one reoccuring image of the butterfly, as its the simplicity that makes the merchandise memorable, something which is hugely effective when it comes to the target audience and consumers of their music.
This is one of the posters of Paramore for their 2009 upcoming album of 'Brand New Eyes'. The colours of the bold orange, black and neutral cream connect the album cover and the music video together along with the poster, making them look more expensive and professional. The poster shows the band with the lead singer's hair matching the orange, and all the band members being portrayed in a black template/stencil image almost. This contrasts with their previous posters promoting the band as it doesnt just focus on their image, but the butterfly emblem, which links with the 'Brick by Boring Brick' single. The information of when their album is released is shown on the poster however it is in keeping with the decorations and detail as it doesn't override or dominate the layout or design.
Websites and music companies' logo's are shown at the bottom of the poster giving it the professional aesthetic which is important when people want to buy their album.
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