Monday 28 June 2010

1960's hippie era

Our music video will be based around the 1960's hippie era which is around the time in which the song ; 'sha la la la lee' was recorded. The hippie subculture was originally a youth movement that arose in the United States during the mid-1960s, swiftly spreading to other countries around the world. The etymology of the term 'hippie' is from hipster, and was initially used to describe beatniks who had moved into New York City's Greenwich Village and San Francisco's Height. Hippies sought to free themselves from societal restrictions, choose their own way, and find new meaning in life. One expression of hippie independence from societal norms was found in their standard of dress and grooming, which made hippies instantly recognizable to one another, and served as a visual symbol of their respect for individual rights. Through their appearance, hippies declared their willingness to question authority, and distanced themselves from the "straight" and "square" (i.e., conformist) segments of society.

Although we want our music video to contain elements of the hippy era, we don't want it to overpower the song or the modern and contemporary feel we want to include. We would like it to look like a video that has been made in 2010 but that still incorporates the conventions of 60's music.

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