Changes

After looking at what we had filmed so far as a group we felt we needed to film certain scenes and shots again to make it look more realistic and professional for the genre we had chosen-Horror. We have done alternate storyboards, keeping some scenes we think worked well the first time, and adding some different shots such as picture montages which can relate to The Strangers teaser trailer. We are debating the name of the film although so far we have come up with;

• Awakened
• Easy Targets
• Chosen Targets
• Presumed Dead
• Breaking and Entering
• Intrusion

We had a few more yet we felt they didn't coincided with the theme of the teaser trailer, and after thinking about the ancillary tasks that we have to create we felt that the name should make it obvious what the teaser trailer is about. The name which we decided to choose was PRESUMED DEAD. This was because it directly linked with the elements of the teaser trailer, where the characters seem dead yet the end shots suggest otherwise.

Magazine covers for films

Above are some examples of magazine covers advertising films such as Harry Potter, Star Trek and Sherlock Holmes. Each cover has a shot of the lead actor within the films however they are all shot from different angles which i find particularly interesting

as although there is the recurring theme of a shot of the actors/characters face, the range and angle at which they have been shot present varying effects.

The Star Trek cover shows a close up shot of actor Chris Pine. It appears in black and white which makes his features more defined and his eyes more contrasting with his face, which draws most of the attention. I like the use of black and white as it hints at film noir yet it is portrayed in a modern way with the film name 'Star Trek' appearing in bold capital white letters so the audience can clearly see what is being portrayed. The use of red relates to sin city and their use of colour within the film, with the red, black and white all colours that combine well together to make a bold statement.

The Sherlock Holmes cover for the same magazine starkly contrasts with the Star Trek one as the colours are more vivid, with the ice blue perhaps representing the characteristics of the actor playing 'Sherlock Holmes'. It is different from the previous magazine cover as although it shows Robert Downey Jr, the shot is more of a medium shot, rather than the close up of Chris Pine's face. I think it has less of an impact than the Star Trek cover as the black and white did place more emphasis on the magazine itself, however the colours of this one coincide with it's release date which was boxing day, as the blue is maybe a reminder of winter or certain themes within the film, represented in the words 'All the elements are coming together' on the front cover. In the background, there is a loose and nearly transparent image of Big Ben and the Houses of Parliament, suggesting that the setting for the film is in London, and 'Sherlock's' outfit conveys the idea that it is set in a previous era. The title of the magazine 'Total Film' has been placed behind Robert Downey Jr, placing more emphasis on him rather than the titles.

Finally, the magazine cover advertising Harry Potter is for a different magazine however it again uses the face of the main character within the actual film and coincides with the idea that there is more focus and emphasis on them in order to sell the film and ultimately the magazine. Daniel Radcliff is shown as his character Harry Potter, and although his face is turned towards the front, his body looks to be moved round to the side, creating a different view from that of the previous magazine covers. The tag line 'Bloody hell, Harry comes out fighting' coincides with the bruised and bloody face that he has, where it looks like his glasses are broken. This relates to the Sherlock Holmes magazine cover, where the colours link to the tag-lines and words written on the cover. Radcliff is surrounded by darkness connoting the idea that the film has become more darker and sinister as they continue. The light/dark contrast on his face suggests the typical good/bad side to the character, shown in a meduim/close up shot. There appears to be more writing on this cover, which does take the focus away from the actor a little, and a range of different colours have been used such as red,blue and yellow, and there doesn't really appear to be a continuing theme. Overall, i think that the Star Trek cover is the most effective, partially because of the black and white that has been used, and i don't think that this would defer its target audience from buying it.

Typography

This typography for perhaps either our magazine cover or post probably isn't the best effective font as it doesn't connote that of a horror genre and appears quite plain, and for our ancillary tasks we would want the typography to stand out.

The font above is quite effective in terms of linking it with the horror genre as it connotes exactly that. I think it is conventional but not a recycled font in the way that typography for horror films or trailers usually are. If we were to pick a font it would probably be this one.

This font like the font below is perhaps the typical conventional font for a horror teaser trailer as it immediately connotes the horror aspect/elements of a film, however i think because it has been continually used throughout various decades i think it's effect is little in terms of the way the audience can relate to it. For this reason it seems that this wouldn't be a type of font that we would choose to appear on the magazine cover or poster.

It seems this typography is very similar to the font above in which the conventional blood dripping down from the font is made to make the audience more fearful, however like the font above, it's horror aspect on the audience is varying from little to none.

Film certificate

We have decided that the teaser trailer will be a 15 as it directly links to the ages of our target audience, in the way that the main age for cinema goers is that of 16-24. We didn't want the teaser trailer to be a 12 certificate as this would mean that those viewing it may perhaps be too young, whereas we viewed an 18 certificate as too old and the shots that were incorporated into our teaser trailer weren't disturbing in the way that other teaser trailers for films are such as the multiple Saw films, or The Blair Witch Project. A 15 certificate means the trailer can be viewed by the main cinema goers, making it more accessible which would eventually save on distributing costs.

Scripts for various scenes

These are the scripts for our teaser trailer. Each scene has various different characters in it with a certain amount of dialogue.

Change to Horror Teaser Trailer

After much deliberation, we have decided to change to doing a horror teaser trailer, instead of a spoof/parody. We have already produced storyboards on our horror teaser trailer, and will be planning to film shortly. After producing the parody trailer, we felt that it wasn't of an A level quality, and our ideas had begun decrease in terms of effects for editing etc as the stoyline wasn't as clear as we intended it to be.
Alot of the previous research i have produced can still be used towards the horror teaser trailer as i have looked at such films as The Strangers, The Paranormal Activity and for our parody we included aspects from The Ring.

target audience

This is our target audience research for our teaser trailer in which we asked a series of questions to a number of people we feel are our specific target audience. The answers given obviously affect the way in which we produce our teaser trailer, as we want our target audience to understand and like our parody trailer.

zoom practice

This is some camera practice that we filmed for various different techniques on how we will shoot our teaser trailer.

Mock introduction to teaser trailer

This is a mock introduction for our teaser trailer. It is a rough draft of how the opening of our teaser trailer will look.

Parody in Film

The popular idea of parodying other films was introduced very early twentieth century, with perhaps the earliest parody being Stan Laurel's Mud and Sand in 1922, which made fun at a film by Rudolph Valentino called 'Blood and sand'. In 1999, Pixar released Toy Story, in which the character of Rex the Dinosaur parodies 1993 Jurassic Park's Tyrannosaurus Rex.

More recently, parodies have taken on whole film genres at once. One famous film parody is the Scary Movie franchise. Other notable genre parodies include Not Another Teen Movie, Date Movie, Epic Movie, Meet the Spartans, Disaster Movie, and Vampires Suck.

Storyboards

These are the storyboards we have created for our horror genre teaser teailer. There are some of the storyboards that have been put into different sections as we are not sure where within the trailer they will go however we are planning to film it and then decide when editing where specific scenes will go.

Plan for storyboards

In terms of planning for our teaser trailer, we have already decided on various scenes which we can include in a set of storyboards, howwever we know that the teaser trailer can only be a certain amount of time - we are aiming for around a minute - so the scenes which we film but do not use we can still put them onto our blog as part of an extended trailer. We will draw the scenes out on our storyboards and then take pictures of the shots we have created to make the trailer more understandable in terms of how it unfolds.

Audience Research Questions

Audience Research on Prezi

These are the questions that me and Jack came up with to ask a number of people in order to gain feedback on ideas for our teaser trailer. We are planning to get people to fill in a questionnaire with these questions aswell as create a video which we can then post onto our blog as visual research.

Parody

For our teaser trailer, we are creating a parody of horror films as we feel we can emulate effective conventions that are usually contained in the spoof of such genre films. However a parody itself is work (in this case a teaser trailer, poster and magazine cover) created to mock, comment on or make fun the original work, subject (films/characters) and authors etc. The point of a parody is that it is meant to be humorous, and ironic of the original work, almost an imitation, but with our own twist on it. The Scary Movie films are the perfect example of the type of parody we are going to try and create, however we are planning on making the ideas unique and different with British humour, in a way mocking the media saturated American movies that are all so popular with cinema goers. As a group, we want to make the point of the joke easy to understand and be able to connect with our target audience , although it is not particularly necessary they have seen the films we are spoofing as due to wide distribution and advertisement of such films, the audience may already have knowledge of them from television adverts and also, teaser trailers.

More recent parodies of various other genres from the past decade include that of :

• Epic Movie ( Spoofed Pirates of the Caribbean, Borat and Charlie and the Chocolate Factory)


• Meet the Spartans (Mocked the film 300)


• Date movie (A parody film of many romantic comedy movies)


• Hot Fuzz (Parodied 'Lethal Weapon' and Bad Boys)


• Vampires Suck (2010 - parody of popular teen vampire culture - mocks the Twilight series)

Parody of Horror films - Scary Movie

Although this isnt a teaser trailer due to it being more than 2 minutes in length and telling alot of the plot, the Scary Movie films are the modern American dark comdey which parodies the horror, slasher and mystery genres. The tagline is "No mercy. No shame. No sequel.", with the last reference being to the tendency of popular horror movies to become long-running franchises. In 2001 a sequel Scary Movie 2 was released with the tagline "We lied". Later video covers for the first film have the "No" of the "No Sequel" part tagline crossed out. The film was followed by a series of sequels Scary Movie 3 (2003), and Scary Movie 4 (2006). The title comes from the original title of the film Scream.

The films are spoofing popular and current horror/thriller genres of the late 20th and early 21st century,which presumes they are aimed at a younger audience ( who ultimately they are the main cinema goers) and they are relying on this type of audience to understand the jokes and what films they are specifically spoofing. The Scary Movie films are American big budget parodies of various other films that are generally produced on a low budget such as Paranormal Activity and The Blair Witch Project. Throughout the sequals of the movies, some of the same actors appear in disguise as victims of other characters such as the killers or tormentors. <>

Paranormal Activity 2 teaser trailer

This is the teaser trailer for Paranormal Activity 2, a follow on from the 2009 movie of the same name. As a follow on film, the trailer is much shorter than other teaser trailers, as it is only 65 seconds long, perhaps this is because it was such a widely viewed and talked about film that there isnt much need for alot of information or footage in Paranormal Activity 2 as the audience will presumably know what type/ genre of film it is. In terms of horror teaser trailers, this is particularly unique and original in its kind as it is almost a documentory of the events of such characters however it contrasts to the likes of Blair Witch Project as the audience is placed almost as the 'camera's' in which they have a first hand view and potentially know more of what is going on than the characters within the film. As with conventions of other horror teaser trailers, most of the shots are at night using a nightvision camera, which preys on the vulnerability of the audience as darkness creates the illusion of no safety. Although the perpatrators cannot be seen due to them being 'paranormal' i think this produces more fear from the audience as they cannot see the tormentors therefore feel unprotected, something which is useful when trying to gain an audiences attention. As with the previous movie trailer, a woman is shown suggesting she is the typical conventional 'final girl' who survives horrific events within such movies, this also relates to The Strangers, where Liv Tyler is prodominatley shown throughout the trailer, connoting she may be the one who lives to the end, and in The Ring where the blonde Naomi Watts survives the tragic events and murders of those around her, eventually being the final woman alive.

As a parody of Paranormal Activitiy, we would have to think about how we could create the same nightvision shots from a camera, and we would have to consider the mise-en-scene as to create a setting in which the audience can automatically link with the film. In terms of the 'paranormal' aspect, we have thought of mocking such events as the shaking of the camera, the killing of a male character and the use of obvious string to move objects which the audience will be able to see- something which is masked in order to create the enigma within the films.

Horror Teaser Trailers - The Strangers

After deciding to do a paradoy of horror films in our teaser trailer, a film which we would think of spoofing would be the 2008 American Psychological horror and thriller, The Strangers. The film revolves around a young couple who is terrorized by three masked assailants, who break into the remote summer home in which they are staying and damage all means of escape.
This teaser trailer is 1 minute and 15 seconds long which could be said to be quite lengthy for a trailer of this kind. However its contents make the plot knowable yet hold back on who the perpatrators of hassling the two main characters. As an american horror film the trailer seems predictable with the conventional use of black and quick jump shots in which many of the events seem blurred and incomprehensible. The teaser trailer begins with an old fashioned style music with what appears to be old slides of photos with conventional American houses - connoting an almost triviality to the beginning of the trailer, which could initially misguide the audience as to what genre the film is. The music then changes and becomes more sinister with the slide show of photos fading to a completely black screen. Various point of view shots automatically suggest someone or something is watching the main characters, which sets up a dramatic function to the teaser trailer. The main convention that The Strangers is memorable for is the masked terrorizers, who wear white/brown sacks over their heads in order to create an enigma and psychological mystery as to who these people are. As the trailer progresses, a continous scream can be heard as the jump shots conflict one another as if the film has been screened as a slide show of pictures, continuing the nostalgic older era from the start. The rise and fall convention is apparent here as various events in the plot lead to a black screen, and then the main female character trying to escape.

In our group, we have thought about including a parody of The Strangers where we would mock the sacks that the people wear over their heads, perhaps putting funny faces on them in order to create a less psychological thriller type of trailer. We obviously will develope our ideas later in order to create a teaser trailer paraody of horror films.

After changing groups i am now working with someone else, however we are still planning on producing a horror teaser trailer although it will be a paradoy of horror films. We have brainstormed ideas and have thought about which films we would like to spoof, although at the minute the problems we face are weather the audience would understand what we are mocking within the teaser trailer. Old and modern horror films we think we will include due to the mixture of conventions used, such as Psycho's notorious music and The Blair Witch Projects unique documentory style.

Prezi

Instead of just simply copying and pasting work onto my blog we have found a way that is more interactive and interesting to use in the form of the Prezi website. It enables me to post work onto it in a way that isn't boring for the person reading it. The use of the 'paths' shows what order i want my work to be presented in so there is no confusion when i've posted it.

Horror genre films - timeline

Horror teaser Trailer research on Prezi

Teaser trailer genre

After discussing our options in our group, we have decided to make a teaser trailer that is of the horror genre. This is becuase we feel we can create a realistic ultimate product that we would be happy with as there is so many options and choices when making something for the genre of horror.

Brief

We have decided in our group to produce a teaser trailer focusing on the horror genre. Along with the teaser trailer we will have to develope and create a magazine cover which would effectively be advertising the film and also a theatrical poster portraying aspects of the film shown in the teaser trailer.

Teaser Trailer Genres

As a group, we need to decide what genre our teaser trailer will be. In my research i have looked at various different genres such as thriller, comedy and drama. In the group we like the idea of producing a horror teaser trailer as we prefer the use of conventions and the way that the genre is so clearly put across. Other genres we could think of using are:

• Romantic Comedy
• Thriller
• Action/Adventure
• Horror
• Comedy
• Sci-Fi

The Hangover - Magazine cover

This is a magazine cover for GQ magazine which shows the three main characters of the film The Hangover. The readers gather this as one of the subtitles on the cover says 'The Hangover Bro's' below 'FunnyMen of the year' connoting the genre of the film which the audience will have already recognised from the teaser trailer. The actors look to be as themselves but also in character as one covers a pink cloth around the middle characters mouth and another is hugging him. Each actor has a different facial expresion portraying their individual characters within the film. The men take up most of the front cover of the magazine once again showing their importance and gaining attention for the movie. The orange and white colours scheme for the GQ cover looks smart and professional, coinciding with the outfits the three men are wearing.

The Hangover - Poster

This is one of many posters for the film 'The Hangover'.

The bright white letters contrasted against the dark black background grabs the attention of an audience, however the placing of the title at the bottom of the poster doesn't show the title as well as it could, something we would have to think about when we create our own poster for a teaser trailer. The three main characters that were in the trailer are shown in this poster, suggesting these are the characters that the plot is based around. The man holding the baby is situated at in the foreground, with both wearing classes connoting some importance to the relation of the two. The sunglasses could be a representation of either stupidity or quest for coolness as the bright ceiling lights shows there's no need to wear them. The man with the glasses is holding a cloth up to his mouth, continuing on from the trailer where he appears to have lost his tooth. The character that is the smallest on the poster at the back looks bewildered but the characters are placed more or less equally when shown in height suggesting they are all as important as each other.

Other posters show individual characters in the film with certain specific taglines to their roles that they play.

The Hangover - Teaser Trailer

This is the 2009 teaser trailer for the American comedy film that is 'The Hangover'. This film was directed and produced by Todd Phillips.

• The Warner Brothers logo 'Warner Bros Pictures' appears with a light blue sky background, which already suggests that the film won't be that of a thriller or horror, this is gathered when comparing it with the Inception Warner Brothers logo.
• Telephone sound can be heard whilst the logo is on screen, with a female voice.
• 'Legendary Pictures' logo shows with a black background.
• A meduim/close up shot of a male character (Bradley Cooper) on a mobile phone. Looks to be in a desert, in the background is 3 other men and a car.
• Cuts to a Close up of a female who looks to be in a different location - voice that was heard when production logo appeared a the start. Phone call grabs attention from audience.
• Shot reverse shot between man and woman- worried facial expressions.
• Over the shoulder shot of another middle aged man with dark hair - male characters look worse for wear suggesting something has happened.
• Non diegetic zooming sound as shot cuts to a blue and black screen with neon lights showing the words '2 days earlier' . Music picks up - rock and roll sound. The letter 'E' fades away.
• Low camera shot shows one of the male characters seen before, now lying on marble floor.
• Mise en scene shows a wrecked appartment/hotel room.
• A shot reverse shot between another man and a tiger in a bathroom. Ambient lighting shows it is morning time following night before - synergy with film title 'Hangover'.
• Close up shot of man missing a tooth - no recollection of how he lost it.
• High angle shot of a baby crying in closet.
• Low angle shot behind baby shows the 3 men crowding round outside the cupboard confused as to why the baby is there.
• Over the shoulder side shot of a man holding the baby which now has sunglasses on.
• Low angle tilted shot of a valet handing over a police car to the men.
• Outside a large hotel, man hits car door onto the baby -already shows comic elements.
• Black and blue background with same colour neon lighting as before shows title 'From the director of Old School.
• Non diegetic music is now louder.
• Point of view shot from inside boot of car of 2 of the main male characters.
• Night time shot a car crashing into another. Neon lights are seen in background - correlation between that and the movie titles.
• Film title in large, bold letters 'THE HANGOVER' in brighter neon lights than other titles with sparks flying off the edges.
• Music changes to Phil Collins 'In the air tonight' - target audience for adults as well as teenagers.
• Meduim shot of Mike Tyson singing along to music.
• Cuts to him punching one of the characters in the face.
• Low camera shot shakes as man falls to floor.
• Final shot of black and blue background with orange/red neon letters of film release date 'June 5th' and website for the movie appears which shows more information can be given to the audience about the film.
• Fades to black.

Magazine cover - Leonardo Dicaprio in Inception

This 'Total Film' magazine cover shows the lead actor of the film Inception , Leonardo Dicaprio, in role as the main character. This is gathered as he is on the front cover of the magazine individually, so the focus is on him. It is clever how the magazine covers keeps the continuity of the trailer and poster as the word FILM is meant to be aerial overviews of city buildings in the shape of words, this is done for the film's teaser poster. The costume Dicaprio has on portrays that he is a smart, intellgent man with what could be a gun that he is holding suggesting he has power also. An artificial light can be seen projected on the left side of his face creating an eery impression as to what is happening.

The title INCEPTION is shown in big and bold letters and grey metallic colour as was all the credits and titles in the teaser trailer. The red title connotes that of blood or death giving the impression that the genre of the film is that which is suited more to a male target audience than a female one.

The magazine cover colours of dark blues, greys and blacks connote the cold and emotionless feel that is gathered from watchin the teaser trailer.

Overall this cover connotes the trailer very well as things such as the typography and colour themes have been carried on throughout, making the film more recognisable to the audience it is targeted at.

Inception Poster

The first poster for Inception continues the theme of the trailer as it shows an aerial shot of city buildings. The colour connotes quite a grim view of the city, and shows the sinister aspect that the film trailer generates. As with the teaser trailer, the poster doesn't give too much away which i think is effective in building up tension and gaining a wider audience because in the initital stages of advertising it isn't selling itself to just one potential audience, which overall would gain a wider diversity of cinema viewers going to watch the film.





This poster for the film gives more away as Leonardo Dicaprio is the focus of it with a meduim/close up shot of his head and shoulders. He generally looks quite serious which again links back to the teaser trailer where although he doesn't talk at all, his facial expression connote a worried and formal look. The city buildings are again shown in the this poster as with the other ancillary products and in the teaser trailer, yet this time they make the main character look quite pixalated, as if it is almost a painting as the buildings curve round to make an almost global shape. The suit and tie he is wearing portrays his formal and serious character, and the light put on his face contrasted with the dark could suggest multiple personalities or sides to him as a character in the film. The title INCEPTION is shown in a different colour to the metallic grey they are usually produced in,this time with bold blood red to make the title stand out against the background and to catch the audience's eye.

Inception teaser trailer

Before the trailer starts, a green 'preview' screen is shown with a US approved stamp for audiences to watch the trailer. This is typical for american films.

• A black screen appears with the Warner Brothers company logo on it in a silver metallic colour. This against the black background suggests that the film will contain sinister elements. As the camera zooms in, inside the logo is what looks to be that of a city, with grey block buildings taking the shape of the W and B for Warner Brothers. The colour of the letters is slightly reflective, with an almost metal aesthetic quality to it, giving the impression of something quite emotionless and cold.


• Non diegetic music can be heard as the logo is zoomed in on, it isn't any recognisable music but a sound that is used to build tension from the very start.


• The shot goes to black - continuing the dark and sinister theme.


• What appears to be the directors name 'Christopher Nolan' is shown in the same silver/grey typography as the production/distribution company logo. As with the logo before, the title is zoomed into, until it slowly fades out. The non diegetic music continues, gradually getting louder.


• The black screen fades in to show a metallic spin top , on what appears to be a marble surface. the focus is on the spin top although the reason for this is not clear. off focus colours are in the background, with a contrast between the dark background and the white reflective surface.


• As the spin top spins round, the music coincides really effectively, with the high and low sounds imitating the rotations of the spin top. Towards the end of the shot the spin top slows down.


• The black background is shown again with 'The Director of Dark Knight' in once again the metallic silver typography. The name Christopher Nolan is meant to be applied to this. The typography of the titles is zoomed into, as the music gradually begins to get louder.


• Quite a loud boom sound is heard when an aerial long shot of a city and its buildings appears. After each shot fades the music correlates against the film shot with a higher pitch in the sound thats been used.


• The aerial shot over the city shows cars and forms of transport to be moving along a large road showing aspects of the city as it moves across.


• It then cuts to a medium shot of Leonardo Dicaprio who looks to be inside some sort of helicopter or aeroplane, connoting that the view just seen is from his point of view. The fact the camera focuses on him shows that he will play a main part in the film and the worried expression portrays a turn of events and coincides with the dark theme already shown of the film.


• The shot then sharply cuts to the outside of the helicopter again from Dicaprio's point of view, where a man can be seen being dragged along by two other men, with the landscape of the city buildings in the background, telling the audience they have landed on a building helicopter pad. The shot then fades to black, almost as if Dicaprio is blinking or sleeping, suggesting a dream like end to what has just been witnessed.


• A black screen with 'leonardo Dicaprio' is shown in bold block letters but in the same font as the other credits and same colour.


• It fades to a close up shot of a glass of water on a wooden table, however the water is tilted in the glass which automatically gives the audience the impression that there is something unrealistic/unique going on, making it different to other films. What looks to be artifical light is seen and tension keeps building due to the music becoming louder and more course. The water begins to shake and ripples appear.


• The next shot quickly cuts to a dark street of buildings, which the audience can tell is CGI (computer genereate image) due to the unreal quality it has to it as it contains the same metallic colour that has been seen throughout the trailer, and the cleanliness and emotionlessness of the street supports the theme of the film.


• The words 'Your mind' appear in the centre of the screen infront of the cgi street that we can see.


• The camera starts to tilt as it travels down the street suggesting a lack of direction and creating confusion in some aspects, as do the words.


• The shot fades to black.


• A meduim/close up shot of Leonardo Dicaprio is shown, supporting the fact that he is important to the plot, the nighttime series of shots connote there is no safety and suggests that no one is safe.


• 'Is the scene of the crime' appears and travels down and around the side of a cgi building as it follows on from the previous words, creating a postmodernist edge to the film as what appears to be real actually may not be.


• A low angle shot of two men in what could be seen as a hotel corridor is shown, as there is an elevator in the background and rows of doors on either side. One man adopts a crouching position as another man (perhaps staff off the hotel as what he is wearing looks like a consierge uniform) lunges towards him.


• The camera switches to an over the shoulder shot of the crouching man, where his fate of escaping is left hanging as the camera then cuts to another shot. All the while the music gets louder.


• A meduim close up shot of a man in a suit emerging from under water in a bath tub is shown, the water droplets create an effective look.


• The shot then cuts back to the two men in corridor who have lunged towards each other in what could be considered a 'Matrix' style fighting position as they are in mid air which in reality would be unrealistic and in-attemptable.


• An extreme close up of part of a clock appears as the clock reaches the 12/60 hand.


• The evens in the corridor continue in the matrix style shots although they are sped up and shown by various titled low angle shots.


• A meduim shot of again Leonardo Dicaprio shows him suddenly waking up, suggesting that what we as an audience are seeing is just in his head.


• The camera then travels up a large reflective shiny building and a zoomed out aerial shot shows a maze like area where the film title of 'Inception' appears in black letters. The music has quitened down and the shot draws to a close with a black background with 'Summer 2010' appearing in silver metallic letters.

Teaser Trailers

A teaser trailer is a short trailer used to advertise an upcoming film, television programme, video game or product. In our case, the trailer will be for a film that we decide to produce in whatever genre we feel is appropriate.
The trailer will genereally show around 30-60 seconds of the film, however, sometimes they contain little or actualy no footage of the film they are advertising, for instance a number of shots can be created just for the purpose of the trailer and aren't actually featured in the film.
They are usually released well in advance before the film comes out either at the cinema or theatre, this is so it can generate a 'buzz' for the target audience.
Teasers are also commonly used in advertising. The so-called teaser ad or teaser campaign typically consists of a series of small, cryptic, challenging advertisements which anticipate a large, full-blown campaign for a product launch or otherwise important event.
Tester trailers are usually only made for big-budget and popularly themed movies. Their purpose is less to tell the audience about a movie's content than simply to let them know that the movie is coming up in the near future, and to add to the hype of the upcoming release. Teaser trailers are often made while the film is still in production or being edited and as a result they may feature scenes or alternate versions of scenes that are not in the finished film. Other ones (notably Pixar films) have scenes made for use in the trailer only. Teaser trailers today are increasingly focused on internet downloading and the convention circuit.

Cemetery Junction Poster

The poster for the film Cemetery Junction shows the five main characters of the film with a plain beige background, something which is effective in keeping the focus on them. The outfits the characters are dressed in here are ones that are shown in the trailer, following a certain continuity which the audience can then associate with the film. Although at first glance the characters seem to be placed equally in rows behind the frontman, at a closer glance they are placed further away, with Ricky Gervais at the back connoting his part in the film won't be a main part, whereas the character that we see in the trailer (left to the young lad at the front) is placed just behind him suggesting he is important to the plot aswell, although having watched the trailer i would have thought he would be placed at the front instead of the tall character in the leather jacket.
The poster mainly consists of men portraying the male dominated era in which the film was set, however the female which appears in this is holding a superior pose and wearing a red dress which shows her femininity but considering she is the only girl featured it gives the impression that she is important to the plot.
The title of the film 'Cemetery Junction' is in bold capital letters in the same colour font as was used in the trailer, giving a sense of continuity.
The tagline - 'Be young, Be free, Be somebody' again continues on from the trailer where it specifically focuses on individuals and aspects of their life, what type of person they are -whether they are out for fun or a good job. As with the trailer, the 'written and directed by' credits appear just before the title, giving the same authenticity of other films.

Cemetery Junction

This is the international film trailer for the British drama film Cemetery Junction; directed and produced by Ricky Gervais and Stephen Merchant (best known from British sitcom The Office). The film was released 14th April 2010.

• The trailer begins with the image of Columbia pictures, the distribution company for the film. ( as we are planning on producing a trailer we would also have to think about logos for production and distribution company to make it look all the more realistic.)


• A shot of a black background appears and fades out to a girl and a boy who look to be young adults, having a conversation at a bar. The meduim shot focuses on just them even though a bartender can be seen behind them. The male is wearing a black suit and bow tie, with a long hairstyle, where the girl is clothed in a floral pink dress and has a her hair flicked outwards - connoting from the beginning that the film is set in a previous era. Soft non diegetic music is playing in the background.
• Shot to black again.
• Fade in, the camera zooms in on the same two characters speaking, obviously showing a purpose slight jump in time to the conversation.
• Fade to black. White typography appears with the writing 'In Cemetery Junction' on it. All the letters are in capitals suggesting that the film is a bold statement about life in the era that it is set.
• A quick long/medium shot shows what looks to be the Cemetery Junction train station. The scene shows what today would be considered as vintage cars as they uphold the 60's/70's era which the film is trying to portray.
• Medium close-up of two teenagers/young adults - one is tall with dark hair and a red jacket whilst the other is shorter with a trilby hat and glasses.
• The young male (wearing a denim jacket)who was featured at the start of the trailer is shown again connoting that he is an important or even main character to the plot.
• Panning low angle shot of the three boys together. The tallest one is infront with the cigarette and black leather jacket adding a sense of rebellion. A train is moving past them which supports the previous image of the train station.
• A shot then switches to a conversation the three lads are having, suggesting they are friends. The familiar non diegetic continues but is more noticable than before.
• Long/medium shot of a vandalised billboard shows the immaturity but also the nature of the boys and what they do in Cemetery Junction.
• Another black shot appears with 'Some people want success' - following on from the previous words 'In cemetery junction'. A narrative is starting to develope between the words and the shots shown of the characters in the film.
• A long panning low angle shot appears to show the main male character walking outside an executive looking bulidng-contrasting from the countryside area in which he and his friends were in where they graffitied the billboard.
• An over the shoulder shot shows the male in an office, being interviewed, he begins to talk about how he doesn't want to end up like his dad;
• A shot of his dad (Ricky Gervais) puts focus on him from the other men he is working in a factory with so the audience can identify who is being talked about.
• A shot reverse shot shows the 'dad' to be arguing with his mother, the young mans grandma. The conversation shows the cynical comedy that the film entails which gives a good sense of the genre.
• Black screen shows 'some people want a good time' in the same font as the previous sentences.
• Long/meduim shot of tall 'rebellious' character talking to a girl - this portrays what the words have just stated.
• Further shots of the same young lad show him getting into trouble such as fights and punch ups, and an effective technique that is used is that of slow motion which slows down the punch that the lad throws.
• Cuts to a prison where it shows three prison cell door - one for each of the main characters. Being in the local prison doesn't seem to be something of a big deal as the friendly officer isn't surprised to see them there and see's them as lads being lads, connting the era once again.
• A series of jump shots shows the officer opening the cell doors which speeds up the process of enabling the audience to see the characters. There is ambient light however the darkness could suggest the somewhat sinister turn of events in the film.
• Another black screen with the words 'and everyone' - the words follow the on screen narrative of the film without giving too much away, which i think is a great way of illustrating the plot.
• A series of clips show the characters and the setting of cemetery junction, where life seems to be quite laid back and rural almost.
• Black screen - 'wants a way out'.
• A futher series of clips show the characters in the comic scenes - the lads contrasted with old people at what looks to be a party.
• Black screen - 'From Columbia Pictures' - reiterates the distribution company.
• Non diegetic sound can be heard along with talking - louder than before.
• An almost voice over can be heard, with characters talking to each other whilst the plot continues.
• Towards the end of the trailer the directors and writers names of the film are shown - Ricky Gervais and Stephen Merchant. (titles are essential in trailer and we will need to incude them in ours.)
• Further seemingly montage of slow motion shots of the main characters portray them as close friends having a good time - coincides with the slight slow pace of the music.
• Finally the title of the film 'Cemetery Junction' appears.
• Meduim/close up shot of characters in comic scene which appeals once more to the audience as an enticing effect so that they will watch the film.
• 'Coming soon' in same black background as before, with credits in final shot.

Our final video

This is our final video

Holding up the boards

Filming this shot was fairly difficult because obviously the boards needed to be held up in time. We practised a few times without the music just to get the actors familiar with what they ahd to to, and then used Lewis' iPhone to play the music which aided the boards to be held up in time. We managed to film a couple of good shots that were in time and we were pleased with that.

vendetta digipak

vewndeta digipak
Originally uploaded by jenna 2009

This is another example of a digipak with the images portraying clearly that the music is of a death metal genre. The layout is alot like the other digipaks i have researched which is something again we would further research as a group for our own music digipak.

Digipak Analysis

This digipak is for the band british band Oasis. It is of the same type of layout as the other digipak i have researched, with a few alterations on where the actual CD has been placed. The colour scheme and the image of the guitar very much coincide with the genre of music that Oasis play, and i like how you can't see the whole image of the guitar from the low angle which it has been taken. The size of the typography of 'Oasis' is quite small in comparison with the CD cover yet because they are such a well known and popular band, i don't think this would have any impact on the sales or consumption of this product. The conventional way that the song titles have been placed on the back are familiar with that of traditional CD cases, an issue we will have to think about when it comes to producing our own digipak. The same colours run throughout which again add to the effect and aesthetic quality.

Digipak research

This is an example of a CD digipak, something which we ourselves will have to create along with our music video and poster. I like the layout of this digipak as it appears simple in terms of the way it folds together, and the quality of the images are of a high standard also. The theme of what is on the CD is recurring as the same typography for the title is used on various sides of the didgipak and the same image of what looks like the artist. A different image is used to show the names of the songs for the single/album with some writing placed along side the artist. The way that he is portrayed through separate poses creates a higher aesthetic quality making it look more expensive.

Poster designs for our music video

In our group, we decided we wanted our posters to clearly link with our video ideas, so Hannah produced these designs for posters on the Coral Draw programme. They both feature the same image of the daisy, which references to the sixties flower power genre, although the typograhy has been placed and obscured to create different effects. The font for the title of the song 'sha la la la lee' looks to be the same as 60's font that was used furing the time which connotes the hippy style. Out of the two i prefer the poster at the bottom due to the fact that you can see the stem of the daisy although i like the layout of the font on the first poster because it places more emphasis on the music title and it is clear to see.

Typography

For our music video poster, we have to look for a font that coincides with the sixties style of the video, and i think this one works very well as it looks like the font from the 60's era.

This font is quite simplistic and i dont think it would make the poster look different from any others but in terms of music poster conventions, simple font is generally used due to the fact it is giving information which is supposed to be clear to understand and read.

This font is quite similar to the one above as they both include flowers

which is important and something we would want to show on the poster.

Poster analysis - Florence and the Machine

This is the poster for Florence and the Machine's song 'You've got the love'. It shows Florence to be sitting on a cresent sparkly moon which also features in her video for the song You've got the Love. I think this poster represents Florences' music very well as it contains the fairytale and whimsical like elements that her songs have.

Compared to the poster for that of the Moldy Peaches, this poster looks like it would have cost quite alot of

money to produce and looks as if it has been carefully staged to give a better aesthetic effect. The font appears to look like it has been written in lights, and the colour scheme all matches and coincides well, even with the costume and hair of Florence herself.

Poster analysis

This poster is of the Indie band Moldy peaches for their album of the same name released in 2001 and again in 2008 after featuring in the hit film Juno. This poster is simple as it is in black and white and shows clearly people who look to be in the band. There is a Japanese style to this poster due to the lines which are placed in different directions and the head band of one of the band members. I like the simplicity of the poster however i feel it could be more colourful, although it links with their songs from the album very well as they too sound quite simple with the minimal instruments. In terms of typography, i think the difference in the fonts adds more to the somewhat plain cover.

This is the song for our music video which we pitched our ideas for.

1960's hippie era

Our music video will be based around the 1960's hippie era which is around the time in which the song ; 'sha la la la lee' was recorded. The hippie subculture was originally a youth movement that arose in the United States during the mid-1960s, swiftly spreading to other countries around the world. The etymology of the term 'hippie' is from hipster, and was initially used to describe beatniks who had moved into New York City's Greenwich Village and San Francisco's Height. Hippies sought to free themselves from societal restrictions, choose their own way, and find new meaning in life. One expression of hippie independence from societal norms was found in their standard of dress and grooming, which made hippies instantly recognizable to one another, and served as a visual symbol of their respect for individual rights. Through their appearance, hippies declared their willingness to question authority, and distanced themselves from the "straight" and "square" (i.e., conformist) segments of society.

Although we want our music video to contain elements of the hippy era, we don't want it to overpower the song or the modern and contemporary feel we want to include. We would like it to look like a video that has been made in 2010 but that still incorporates the conventions of 60's music.